A group of private generators in Brazil were concerned with a set of measures proposed by the government and their business implications. Mr. Pabon’s team analyzed a set of rules related to tariff issues and their impact on the development of new business opportunities for these companies in the large industrial segment market. The project included the development of a set of mechanisms, based on economic principles, to eliminate cross subsidies applied to a group of industrial users in order to introduce efficient economic signals to the electricity market.